Hello,
I lead product and assortment strategy, guiding collections from concept through development to in-market performance.
My work balances creative vision with commercial reality.
With nearly a decade of experience leading product and design in women’s apparel, I guide collections from concept through development and into the market. My work centers on making decisions that balance creative vision with commercial performance.
I thrive on thoughtful editing: knowing what to push forward, what to scale, and what to leave behind so assortments stay focused and strong. I spend a great deal of time shaping product architecture and inventory flow across retail stores, ensuring collections support both customer demand and margin performance.
Outside of work, you’ll usually find me chasing fresh tracks on the slopes, exploring local food spots, or near the ocean in North Vancouver.
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Assortment & Product Architecture
Shaping assortments and product architecture across retail channels to ensure collections remain focused, balanced, and commercially strong. This work centers on disciplined editing: knowing what to push forward, what to scale, and what to leave behind so product lines stay clear and intentional.
Project Management
My work bridges creative design and technical execution, guiding products from early concept through development and final production. I collaborate closely with suppliers and development teams to ensure garments maintain their design intent while meeting quality, cost, and performance standards.
Cross-Functional Collaboration
Collaboration sits at the center of how I work. I partner closely with designers, material teams, and manufacturing partners to ensure product decisions are well executed across the entire development lifecycle.
Systems & Workflow
Bringing structure to the product development process through clear workflows and operating rhythms across teams. Aligning design, development, and production timelines to ensure collections move efficiently from concept to market.
“Simplify with confidence. Thoughtful editing defines my work: deciding what to push forward, what to scale, and what to leave behind.”
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Head of Product & Strategy
Senior product leader with 9+ years of experience guiding product and assortment strategy within a founder-led women’s apparel brand operating across 10+ retail locations. Known for balancing creative product development with disciplined retail performance, translating customer demand signals into focused assortments that drive strong sell-through, repeat purchase, and healthy margins. Experienced in building the internal product and merchandising systems that support responsive buying, inventory discipline, and sustainable growth.
Lead end-to-end product ownership across concept, design, development, sourcing, and in-market performance, ensuring product strategy aligns with retail demand and commercial outcomes.
Define and maintain the brand’s fit philosophy and technical standards, remaining closely involved in fit development and quality control where customer comfort and trust are critical.
Direct global sourcing and production across Europe and Asia, managing supplier relationships, costing structures, and production timelines to support margin targets and product integrity.
Designed and implemented the product and merchandising operating systems used across the business, including seasonal calendars, development gates, and cross-functional workflows that connect product development with retail performance.
Built the internal framework used to guide weekly buying and inventory decisions across 10+ stores, integrating sell-through signals, margin performance, and replenishment needs to support responsive purchasing and disciplined inventory levels.
Lead assortment planning and allocation across retail locations, using customer demand signals and in-market performance data to guide decisions to scale, repeat, edit, or exit styles.
Mentor and guide a lean product team while defining roles, workflows, and systems that support both creative development and commercial execution.
Led assortment strategy across 10+ retail locations generating ~$10M in annual revenue. Improved sell-through through faster buying cycles and responsive replenishment, maintaining 7+ inventory turns, $11 GMROI, and 60% gross margin while minimizing excess inventory risk.
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Apparel Design & Supply Chain Management
While completing my university degree, I co-founded Eightyninety Apparel, a fashion brand focused on creating thoughtfully designed collections for independent women.
This venture gave me hands-on experience in apparel development, color strategy, and supply chain management—overseeing everything from design to production and sales.
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Production Coordinator
During my time at The Naked Brand Group Inc., a pivotal period marked by the company's IPO, I played an integral role in supporting the production and development of apparel lines that adhered to high industry standards and market demands.
My focus was on enhancing operational efficiency, maintaining quality, and ensuring seamless communication across teams and external partners.
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Co.Founder/ Consultant
Designing Product-proposals for thought-provokers, high-profile athletes, musicians and culture seekers that align with their business and consumer needs.
Preparing outside-of-the-box product sourcing and manufacturing solutions that align with the consumers brand
Managing production ensuring all deliverables are on time, and that any risks or changes are communicated and solutioned
Product operations specialist based out of North Vancouver, BC. With over a decade in apparel experience across continents.
A collaborative leader, self proclaimed colour enthusiast, textile lover and detail oriented designer.
c: 604 850 4230
e: alanahj@aokaycreative.ca
Textile Design Diploma
Kootenay School of the Arts
2009-2011
Bachelor of Fine Arts Degree
Double Extended Minor in Visual Arts & Fashion Design
2011-2015
University of the Fraser Valley - Abbotsford B.C.
Selkirk College - Nelson B.C.
Education
Work History
2017 - Current
2012 - 2014
2014 - 2017
Consultant
References
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"Alanah is the coworker you want to have- organized, hilarious, and the problem solver you need. Her knowledge of fabrics and expertise in sourcing was a huge advantage to our entire Product Team. I would be honoured to work with Alanah again!"
Julie Daley (She/Her)
CFO
Naked Brand Group Limited - NASDAQ : NAKD
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"Alanah is an integral part of our organization. She has unfailingly demonstrated an ability to rise to any challenge that she must face. She is bright, energetic, compassionate and well rounded. She has great organizational skills, recognizing the importance of a strong work ethic, persistence, and creative integrity."
Adelle Renaud (They/Them)
CEO/ Founder Noble Motives Collective
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"I was so happy to have Alanah as my partner of 8090. She is very kind yet firm, creative and decisive, inspirational and practical - all of these seemingly opposite traits are but some of the ways that she was able to navigate the challenges of business. I could always trust that she had taken care to think through the problems at hand and carefully consider all angles"
Ning Hao (She/Her)
Co.Founder 8090 Apparel
Deanna Devitt
Department Head at the University of the Fraser Valley
Exceptional Contribution to the Fashion Design Program
Dear Alanah Jones;
I want to take the time to acknowledge the many contributions you have made to the Fashion Design program
While you were a student in the program it was always apparent to faculty and students that you were available to anyone who needed help.
Since your completion of the program the department has benefitted from your ongoing support. Due to your efforts helping students prepare for their graduate fashion show and voluntarily doing many of the show's tasks, you have helped us maintain the professional standards of this event. As you know, the show is attended by over 1,000 people each year. The attendees range from students, parents, industry professionals, donors and media.
I know that adding these tasks to your regular duties took extra time and effort on your part. It means a great deal to us to have a graduate who is willing to take on additional work to help our team make sure our high standards are maintained. You do it all with great enthusiasm and it appreciated by students, staff, and faculty alike. I am glad you choose our program and you can count on me if you ever need a reference.
“I believe in design that serves a purpose beyond aesthetics. My work is rooted in the philosophy of simplicity, technical precision, and adaptability, creating pieces that integrate effortlessly into real-world environments.”
Over the past 10 years I have been working domestically in Canada and Overseas in product development building close relationships with fabric mills, factories that specialize in; garment, shoes, bags and accessories within Canada, US, China, Taiwan, South Korea, Turkey, Italy and Portugal.
Using my experience in the field of design and development I have found my strength in communication as a conduit of information between the back end creative, technical, production to the front end execution at the retail level.
My strength of having both the backend technical product design experience and front end execution allows me to fully understand the steps required through the entire end to end process of apparel manufacturing.
In my current role I have been able to put in place process flows, tools and system solutions to support the linking of the creative processes into all required cross-functional departments to ensure all deliverables are on time, within budget and that any risks or changes are communicated and solutioned efficiently and effectively.
My Experience
